Bible Trivia: How to Outsource Your App Business with Jack Liu

Digital Possum - Jack Liu

Digital Possum – Jack Liu

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Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

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About the Episode

Do you have the super hero syndrome where you must be a part of every piece of your app business? Well today’s guest has been producing apps for about a year and has managed to outsource everything so he can concentrate on what he does best and that’s find the right niche for his apps. Also, listen to his laser like focus and why he won’t listen to your business idea if it’s not related to apps.

Jack Liu is Director of Creative Development at Digital Possum.

Show Notes

Our guest for this episode is Jack Liu, Creative Director at Digital Possum and we have a hearty talk about things that you should know about ASO and how you can develop an app without working on a single line of code if you hire effectively. Apart from this, below are the highlights of my discussion with Jack:

  • What made him venture into the app game business and how he built his source codes,
  • How he goes about hiring his staff during the development phase: sifting through applications, the questions he asks in interviews and why he prefers working with teams rather than individual freelancers,
  • The art and the science of ASO in terms of prioritizing key words, what to coin in your titles and key word ranking,
  • How he monetizes his games and his strategies in garnering over 7,000 reviews without incentivizing,
  • The best time to approach Jack if you are an indie developer who would like to consult with him and,
  • His low points and how long before he saw significant returns out of his efforts. 

Hate bumping on those infernal pipes when you play Flappy Birds? How about having these pipes hit those birds this time around? Watch out for the next app from Digital Possum as they create Flappy Bird with a twist: a game from the pipe’s perspective.

Show Mentions

- Fav app: Bastion: (iTunes)

- Sensor Tower

MobileDevHQ: The 2 ASO Tactics That Will Make the Biggest Impact with Ian Sefferman

MobileDevHQ - Ian Sefferman

MobileDevHQ – Ian Sefferman

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

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About the Episode

Are you just starting out with App Store Optimization? Well today’s guest is the CEO of MobileDevHQ and he talks about the two key ASO tactics that you can perform tonight that will have the biggest impact on your downloads. Also, listen to the part of the show where he talks about the future of the App Store and the exciting things it means for all of us.

Ian Sefferman is the Co-Founder and CEO of MobileDevHQ.

Show Notes

For today’s episode, we have Ian Sefferman, a former Amazon email marketer and now the co-founder and CEO of MobileDevHQ.  Ian’s team was among the first to catalogue the App Store even before Apple did it and below are the items he had shared with us today:

  • Creating their first website, AppStoreHQ and how they pivoted to the new one, MobileDevHQ,
  • How accurate the data they are providing and how they respond to this question when asked,
  • A discussion on their blogs, on ASO techinques and how readily available their data is for everybody,
  • The key things that impact downloads that indie developers should focus on,
  • His comments and reaction on Apple showing related searches,
  • The three features in MobileDevHQ which are commonly overlooked:
    • Ratings and Reviews – ability to extract common messaging for reviews which you can do for your app and for your competitors,
    • Alerting – real time updates on when important things happen,
    • Sonar – informs you when algorithms change
  • The number we should be looking for in traffic scores and,
  • The challenging times they had in the company and how they got through them. 

Ian had also given us the highlights about one of his blog post on being a technical CEO, the difficulties that come with it and the learning he had gotten out of these challenges. He had also shared that as a CEO, you should also be a good storyteller and that you should start telling your stories now.

Show Mentions

- The Insider: Google Play vs iTunes

- The Curse of the Technical CEO

- iPhoneDevSDK.com

- Fav app:

NerdWallet: How to Bootstrap a Successful Company with Shiyan Koh

NerdWallet - Shiyan Koh

NerdWallet – Shiyan Koh

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

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About the Episode

Do you feel like you have to raise money to even have a chance at successful company? Well, listen how the founders of NerdWallet validated their initial idea and bootstrapped the company to now over 50 employees. Also, listen to why and how they are doubling down on content marketing.

Shiyan Koh is the VP, Personal Finance at NerdWallet.

Show Notes

“What credit card should I get?” With the thousands of credit cards out there, this is a simple question that could take us a lot of time getting answers to if we don’t have an expert to help us figure this out. This is also the question where the company, NerdWallet, has started from and today, we have their VP of Personal Finance to talk us about financials and more.

Here are the highlights of my conversation with Shiyan Koh:

  • All about NerdWallet: their vision, how the company started and how it grew, how it was like in the early days and their most discouraging times,
  • How they figured out that the need in the market for this business,
  • Being fresh, focusing on human and emotional elements and other aspects to consider in content marketing,
  • Reaching out to journalists (and being prepared to get rejected) and promoting their articles after their creation,
  • The struggles of being a company which had been bootstrapped since it was built,
  • The relationship between value and traffic, and matching supply with demand, and
  • Common mistakes that consumers make financially. 

It has been observed that it is not natural for people to compare prices so we are actually not aware of what a great deal is. As Shiyan mentions in this show, we all need a change of behavior in terms of asking questions about the things we accept before saying yes, to be able to manage our finances effectively.

Show Mentions

- Fav app: Google Maps: (iTunes | Google Play)

QuotEd Apps: Doubling Your Consulting Business With a Mobile App with Kreigh Knerr

QuotEd - Kreigh Knerr

QuotEd Apps – Kreigh Knerr

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

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About the Episode

Today’s guest doubled his consulting business by launching a mobile app and he shares some tips on how you can get press as a solo entrepreneur. Also, listen to how he chooses to phrase certain words to help with his overall marketing.

Kreigh Knerr is the founder of QuotEd apps.

Show Notes

Our guest for today is Kreigh Knerr, Director at Knerr Learning Center and the founder of the literacy app, QuotEd. QuotEdhelps improve comprehension for standardized tests such as the SAT by taking a famous quote every weekday and quizzing you about it. After answering, an explanation is viewable on why you had it right or wrong.

Here are the other items that Kreigh had shared to us in this podcast:

  • How he got into teaching and tutoring, finding initial clients through Craigslist and cold calling schools to offer his services,
  • How QuotEd had boosted his consulting business and other impacts that his app had brought about,
  • The investments he had made and how he got started with apps,
  • His mistakes of hiring a lawyer and the lessons he learned from this error,
  • Hiring PR firm during launch and his media exposures, and
  • The things he learned on how to format pitches from cutting articles down, caring about the journalist, and using facts that are exciting. 

We had a chat about stereotyping and Kreigh also shared his experience being on CNN and why in pitching, you can win some, but can also lose some.

Show Mentions

- Fav app: Vocabulary.com: (iTunes)

DOWN: The Most Honest Dating App with Colin Hodge

DOWN - Colin Hodge

DOWN – Colin Hodge

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

Subscribe via iTunes
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Subscribe via RSS

About the Episode

Do you feel like you need to launch your idea as a mobile app? Well, listen to how today’s guest built the most honest dating app that actually started as a web only product. Also, listen to the story of when he almost got arrested at Apple Headquarters after his app was rejected from the App Store.

Colin Hodge is the founder and CEO of DOWN.

Show Notes

The app in our limelight today, Down (Formerly Bang with Friends), may be the most honest dating app I have encountered yet. Unafraid of being edgy, Down puts females in equal footing and gives them the same liberties as males. In our show today is the company’s CEO and Founder, Colin Hudge, to tell us what happens when someone’s down and someone just wants a date.

Here are the highlights of my discussion with Colin:

  • Down’s statistics including the surprising data that women tend to choose the option ‘down’more than men,
  • Where the original idea came from and his background as CEO and Founder of Cloud 8 Studios,
  • Making their presence known through South by Southwest parties, ‘how to’ pages, and raunchy, in-you-face posters and logos,
  • How they raised a million and their monetization plans,
  • Leaving Microsoft, his regrets  and the criticism and other feedback from investors, and
  • The popular story of a time when he got thrown out of the Apple headquarters. 

Colin had also shared success stories and happy endings that their app had helped bring together, including his most favorite one.

Show Mentions

Fav app: Waze: (iTunes | Google Play)