LearnToProgram.TV: Learn Mobile App Development with Mark Lassoff

LearnToProgram.TV - Mark Lassoff

LearnToProgram.TV – Mark Lassoff

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

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About the Episode

Are you looking to develop a mobile app all on your own? Well today’s guest has over 100,000 students across his courses and he talks about the one skill you should learn to start developing mobile apps. Also, listen to the part of the show where he reveals how you can be a better teacher / communicator.

Mark Lassoff is the Founder and President of LearnToProgram Media.

Show Notes

Our guest for this episode is another example of an entrepreneur fortunately forced into success by unexpected circumstances. Today, we have Mark Lassoff, Founder and President of LearnToProgram Media to ‘reveal his cheese’ in programming, being a good trainer and more.
Below are the highlights of my conversation with Mark:
  • From being an enterprise-level corporate trainer to using his colon cancer to start his company and enjoy his current success,
  • Positioning your content and whether you should go with native or hybrid app development,
  • What language you should start with when building simple apps and the tools perfect for complete beginners,
  • What made him get into the app business and how he teaches people to become better,
  • Strategies on how to become a better communicator whether in the classroom or online,
  • The one thing to do today if you want to develop mobile apps, and
  • The low points in his business and what his team did differently from that experience.
Mark also shares the new courses they will be releasing soon that you should watch out for and the favorite resources that he likes to use for app business.

Show Mentions

- Site: PhoneGap
- Site: StackOverflow
- HTML5 Mobile App Development with PhoneGap
- Fav app:
Angry Birds: (iTunes | Google Play)
Evernote: (iTunes | Google Play)

AppReviewMe: How to Attract More Reviews for Your App with Tyler Kessler

AppReviewMe - Tyler Kessler

AppReviewMe – Tyler Kessler

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

Subscribe via iTunes
Subscribe via Stitcher
Subscribe via RSS

About the Episode

Are you looking for a way to increase your App Store ranking? Well today’s guest is the founder of AppReviewMe and he talks about ways you can attract more positive reviews for your apps. Also, if you’re looking to build your first mobile app then listen to why buying a source code maybe the way to go.

Tyler Kessler is the Founder of AppReviewMe.

Show Notes

When apps get exposure, it impacts the financial aspect of the business because it gives the product more opportunity to be discovered and hence, gets downloaded more. Our guest for today is Tyler Kessler, the founder of AppReviewMe, a place where developers can get and give free peer app reviews.

Here are the highlights of my conversation with Tyler:

  • A background on his app flipping days and how AppReviewMe came about from his personal challenges in getting reviews post-launch,
  • Building the karma algorithm to ensure equal amounts of reviews for everyone,
  • Some tactics on how to track positive reviews and why it is important to get your first five reviews after launch,
  • Humanizing reviews and guiding your audience towards getting more stars for your app,
  • Why they only support free apps and how it was during the first days of launch,
  • Post-launch marketing approaches and what should app developers be doing to maximize exposure through ASO, and
  • The lowest point of his app career and key things he had learned. 

Despite his experience with reskinning, Tyler still encourages developers, especially startups, to work on flipping apps initially rather than going for the big kill and developing your first app from the ground up.

Show Mentions

- How can I attract more positive reviews for my apps?

- Fav app: IFTTT: (iTunes)

- App Business & App Flipping Podcast

- Back to Work Podcast & Startups for the Rest of Us

Bible Trivia: How to Outsource Your App Business with Jack Liu

Digital Possum - Jack Liu

Digital Possum – Jack Liu

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

Subscribe via iTunes
Subscribe via Stitcher
Subscribe via RSS

About the Episode

Do you have the super hero syndrome where you must be a part of every piece of your app business? Well today’s guest has been producing apps for about a year and has managed to outsource everything so he can concentrate on what he does best and that’s find the right niche for his apps. Also, listen to his laser like focus and why he won’t listen to your business idea if it’s not related to apps.

Jack Liu is Director of Creative Development at Digital Possum.

Show Notes

Our guest for this episode is Jack Liu, Creative Director at Digital Possum and we have a hearty talk about things that you should know about ASO and how you can develop an app without working on a single line of code if you hire effectively. Apart from this, below are the highlights of my discussion with Jack:

  • What made him venture into the app game business and how he built his source codes,
  • How he goes about hiring his staff during the development phase: sifting through applications, the questions he asks in interviews and why he prefers working with teams rather than individual freelancers,
  • The art and the science of ASO in terms of prioritizing key words, what to coin in your titles and key word ranking,
  • How he monetizes his games and his strategies in garnering over 7,000 reviews without incentivizing,
  • The best time to approach Jack if you are an indie developer who would like to consult with him and,
  • His low points and how long before he saw significant returns out of his efforts. 

Hate bumping on those infernal pipes when you play Flappy Birds? How about having these pipes hit those birds this time around? Watch out for the next app from Digital Possum as they create Flappy Bird with a twist: a game from the pipe’s perspective.

Show Mentions

- Fav app: Bastion: (iTunes)

- Sensor Tower

MobileDevHQ: The 2 ASO Tactics That Will Make the Biggest Impact with Ian Sefferman

MobileDevHQ - Ian Sefferman

MobileDevHQ – Ian Sefferman

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

Subscribe via iTunes
Subscribe via Stitcher
Subscribe via RSS

About the Episode

Are you just starting out with App Store Optimization? Well today’s guest is the CEO of MobileDevHQ and he talks about the two key ASO tactics that you can perform tonight that will have the biggest impact on your downloads. Also, listen to the part of the show where he talks about the future of the App Store and the exciting things it means for all of us.

Ian Sefferman is the Co-Founder and CEO of MobileDevHQ.

Show Notes

For today’s episode, we have Ian Sefferman, a former Amazon email marketer and now the co-founder and CEO of MobileDevHQ.  Ian’s team was among the first to catalogue the App Store even before Apple did it and below are the items he had shared with us today:

  • Creating their first website, AppStoreHQ and how they pivoted to the new one, MobileDevHQ,
  • How accurate the data they are providing and how they respond to this question when asked,
  • A discussion on their blogs, on ASO techinques and how readily available their data is for everybody,
  • The key things that impact downloads that indie developers should focus on,
  • His comments and reaction on Apple showing related searches,
  • The three features in MobileDevHQ which are commonly overlooked:
    • Ratings and Reviews – ability to extract common messaging for reviews which you can do for your app and for your competitors,
    • Alerting – real time updates on when important things happen,
    • Sonar – informs you when algorithms change
  • The number we should be looking for in traffic scores and,
  • The challenging times they had in the company and how they got through them. 

Ian had also given us the highlights about one of his blog post on being a technical CEO, the difficulties that come with it and the learning he had gotten out of these challenges. He had also shared that as a CEO, you should also be a good storyteller and that you should start telling your stories now.

Show Mentions

- The Insider: Google Play vs iTunes

- The Curse of the Technical CEO

- iPhoneDevSDK.com

- Fav app:

NerdWallet: How to Bootstrap a Successful Company with Shiyan Koh

NerdWallet - Shiyan Koh

NerdWallet – Shiyan Koh

Sponsors

Go to Affordable Dev for your one-stop shop for all your app development needs and tell them Steve sent you. For a limited time, you can save 20% off your next app.

Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.

Subscribe to the Show

Subscribe via iTunes
Subscribe via Stitcher
Subscribe via RSS

About the Episode

Do you feel like you have to raise money to even have a chance at successful company? Well, listen how the founders of NerdWallet validated their initial idea and bootstrapped the company to now over 50 employees. Also, listen to why and how they are doubling down on content marketing.

Shiyan Koh is the VP, Personal Finance at NerdWallet.

Show Notes

“What credit card should I get?” With the thousands of credit cards out there, this is a simple question that could take us a lot of time getting answers to if we don’t have an expert to help us figure this out. This is also the question where the company, NerdWallet, has started from and today, we have their VP of Personal Finance to talk us about financials and more.

Here are the highlights of my conversation with Shiyan Koh:

  • All about NerdWallet: their vision, how the company started and how it grew, how it was like in the early days and their most discouraging times,
  • How they figured out that the need in the market for this business,
  • Being fresh, focusing on human and emotional elements and other aspects to consider in content marketing,
  • Reaching out to journalists (and being prepared to get rejected) and promoting their articles after their creation,
  • The struggles of being a company which had been bootstrapped since it was built,
  • The relationship between value and traffic, and matching supply with demand, and
  • Common mistakes that consumers make financially. 

It has been observed that it is not natural for people to compare prices so we are actually not aware of what a great deal is. As Shiyan mentions in this show, we all need a change of behavior in terms of asking questions about the things we accept before saying yes, to be able to manage our finances effectively.

Show Mentions

- Fav app: Google Maps: (iTunes | Google Play)