When you have your own business and you are trying to grow your brand, having a website is incredibly important. And when you are making your website, you have to make sure that the first impression with the person who is visiting your website is good because first impressions last forever. With the limited knowledge you have about website design, you got a professional web design near Houston to help you create this positive first impression that would surely last.
1. Mobile First Design: Make sure to optimize your site for mobile
A lot of the people who would be visiting your website would most likely be through their phones or tablets, the web traffic for mobile devices has actually taken the desktop web traffic, and it would just continue to grow. This is why you have to be able to optimize your website for mobile if you want to draw in more natural traffic.
When you are optimizing your site for mobile, it means that you are making your website responsive even though your viewers are using their phones to open it up. The layout and the design would naturally be able to adapt to smaller screens, like tablets and mobile phones, and despite the screen being small, they would still easily be able to navigate around it.
You also need to make sure that your brand identity is the same no matter where they open your website, through the desktop, phone, tablet, or laptop.
2. Consider Chatbots: Integrate automated chat to drive conversions
Customer service is incredibly important when you are trying to build your brand. With the rise of messaging platforms, it’s only right that as marketers, you would also be on board with this. You could use automated chatbots to help drive conversations, address any concerns, answer any questions, and guide the visitors about what they would possibly need help with.
If you are worried that you can’t get a chatbot because you are merely a small business, you need not worry because there are a lot of chatbot providers that you could turn to that would help you make, implement, and customize your very own chatbot in your website.
3. Minimize Loading Time: Reduce page load time and increase engagement
Your loading time is crucial because it doesn’t matter if your website looks professional or aesthetically pleasing, if it takes so long to load then there is a big chance that they are going to grow impatient and they are going to clock off of your site.
When making a website, you have to remember that the longer your site loads, the higher the rate of abandonment your site is going to have.
Another negative effect that your site would have is it could affect your Google search ranking, which means there is a chance that your website is not going to reach the first page of search results when people search up things that may be related to the products you are selling or the services that you are providing.
4. Custom vs Template Design: Choose the best design option for your needs and budget
When making your own website, you have two choices, you could either use a template design, or you could crest and customize your own.
With the template design, there are a lot of different designs that you could choose from, but there are also a lot of DIY tools that you could use that would make it so much easier for you to choose a template and try to make it your own at the same time, making it look professional.
Customizing your own website, on the other hand, would not give you any sort of limitations since you are starting from scratch. It would give you the freedom that some of the templates lack. You could customize your animations, videos, and the whole functionality of the website. Though the downside of this is that it is much more time-consuming, a bit more expensive, and you are going to need more manpower.
5. Redefine Simplicity: Keep it simple but make it exciting
You have to remember one thing when you’re making your website, you have to keep it simple. Nobody likes looking at a cluttered website, because you could barely navigate it, it’s confusing, and it’s very hard to look at.
When creating your website, you have to be sure that you keep it clean and clutter-free. You also have to make sure that your whole site is organized in a manner that would allow your users to immediately find what they are looking for.
Keeping it simple makes it look classy and professional, but at the same time, it would make your users feel much more content and comfortable.
There are a lot of things that you have to take into consideration when you are making your website; your brand image, the first impression, the whole layout of the site, the navigation, and so much more. It tends to be overwhelming and confusing at times, which is why you should hire a professional web designer to help you with all of your web design needs.