Each company aims to increase its awareness and attract visitors to the website to increase purchases and sales. The all-important question is, of course, how can you best achieve this? After all, there is not just one “general” solution here, but thanks to dozens of marketing methods and digital channels, there is a whole range of options.
Google AdWords: Success with the world’s largest online advertising network
In addition to search engine optimization (SEO), which can organically bring the website to one of the first pages, the Advertising with google adwords(โฆษณา google adwords which is a term in thai) can also be of great help.
The Immediate Effect of SEA
However, this temporal component is not the only benefit that advertising with Google Adwords brings. We describe six advantages for the placement of Google AdWords advertising:
- Direct Targeting/targeting
By placing the AdWords advertisements, the desired target group can be addressed directly at the right time and in the right place, and precisely when they search for information on a certain topic via Google.
- Local and Global Advertising
With Google AdWords, the area, region, or city where the ads are to be displayed can be freely determined. This means that advertising can only be placed regionally or at a distant location.
- Reduction of Wastage
Exact keywords can be identified within the ads so that when a user searches for these targeted keywords, only these ads appear on Google.
The ads can be created, changed, edited, paused, or deleted at any time.
- Advertising Budget
The advertiser can determine in advance how much money they want to spend per click. Depending on how big the budget is, the advertising costs can be flexibly determined in this way.
Google AdWords offers a perfect measure of the success of the advertising. By knowing which user clicks on an ad, when and how, adjustments can be made immediately.