Have you ever taken a moment to look at the many different logo designs in the world today? Some of them are so well known and respected, that they don’t even need to have a name listed on them anymore and people still know what they are.
The best examples of this can be seen with McDonalds, Starbucks and of course Nike.
However, in the world of charity organizations and donations, logo design and brand identity is just as important. When someone is investing their time and money into something, they want it to look professional, while also delivering a message in the process.
Another great example of a brand that has a great logo design, is the WE to ME charity. Through their extremely unique and effective logo design, you can quickly understand that the organization is all about giving to others.
As mentioned on their site, WE to ME is an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices. And if the organization logo doesn’t grab your attention right away, their message definitely will.
Now that we’ve covered some great examples of why a great looking logo design is so important for your charitable organization, let’s walk through a simple seven-step process to help you in the logo creation process for your own brand.
1 – Secure Your Domain Name and Brand Identity
If you already have a name and organization set up for your charity, you should also already have a website and domain name as well. Make sure all of these match up correctly so there is no confusion on your branding.
2 – Choose the Best Colors to Represent Your Mission
The usage of colors in logo design is extremely important. Knowing which emotions are triggered by which colors are key. Only choose colors that relate with your brand and end goals.
To see visual examples of different charity logo designs and the colors they are using to represent their brands, we recommend you read this article on different charity partnerships and how they are engaging with different audiences and customers to increase awareness.
3 – Draft a Logo that Displays Your Charity Goals
The best way to get started in the logo design process, is to simply sketch out some ideas you have. These rough drafts will definitely help later on in the design process.
4 – Consider Your Options with Logo Design Software
Thanks to the internet, there are now free and premium logo design software solutions everywhere. Try them out and see if you can create a great looking logo design for your organization.
5 – Complete the Logo Design with a Professional Designer
After coming up with a sketch of your logo design and also trying to create one with any of the leading design tools, you can then follow up with a professional designer to see if they can create one even better.
6 – Receive Print Quality Versions of Your Completed Logo
No matter where or how you create your logo, make sure the completed version comes with a wide range of sizes in high-quality print and vector formats.
7 – Post Your New Logo on Your Site and Social Profiles
When you have your final logo design, make sure you add it to your website, social profiles, email signatures and anywhere else you might be showcasing your charitable organization.
Also be sure to include your logo when posting any original content and images on social media. This will help bring further exposure to your charity if it goes viral or gets shared by others.
Why Your Charitable Organization Logo Design is So Important
As with most things in life, a picture is worth a thousand words… and when it comes to your organization’s logo design, it’s going to be achieving that on a daily basis.
Whether it’s through people visiting your site, seeing your company info and signature within your emails or even when it’s printed on flyers or promotional banners… it’s extremely important to have a great logo design that grabs attention and represents your brand.
If you aren’t currently happy with your existing logo or don’t have one in place, be sure to implement each of the seven steps listed above.
Of the many different areas of your charity that deserve the most attention, your logo design and brand representation is one of the most important.