How to Launch an App: A Brief Marketing Guide

Experts valued the mobile app market as being worth USD 170.52 billion in 2020 and expect this figure to more than double to USD 366.34 billion by 2027. Therefore, even earning a small slice of the pie could be worth a considerable amount of money to an app developer.

But, how do you launch an app, convince consumers to download your software, and get them to engage with your game, products, or services? The competition is fierce and is only likely to increase as more developers flood the market with their creations. Happily, there is no need to panic as you can increase your chances of success by following a few simple guidelines.

Let’s dive in and find out how to launch an app.

Determine Your Release Date

If you create an app for the iOS platform, there is a review process that can take one or two days to complete. In some cases, it can even be slightly longer. After taking this into consideration, have a look online and check if any other events are happening in your industry around the same time.

You might be better off delaying your release date rather than risk being overshadowed by a more high-profile company.

Create a Pre-Launch Website

An excellent app marketing strategy is to get people interested before your app is online. Have a pre-launch website, and put up interesting content related to your app to create a sense of intrigue. You can display short clips of your software in action and even run short demo videos showing people how to design an app themselves.

Creating SEO-optimized content is also helpful for attracting more organic traffic from the search engines.

Be Active on Social Media

Take advantage of the opportunity to reach thousands of consumers in seconds by using social media sites. Join four or five platforms, and post exciting content across them all. It’s essential to use consistent branding, so consumers identify your colors, fonts, and logos with your app.

You can use an online logo maker to quickly make a design you can use to attract customers.

Ask for Customer Reviews

Every app marketing guide should include asking for customer reviews following the public launch of an app. Consumers often look for confirmation that a product is worth buying by checking online recommendations, and this is no different when it comes to apps. The more positive comments you get, the more likely you are to increase your download count.

Create a Buzz and Launch an App

When you launch an app, you can get caught up in the excitement of seeing your software online. But, don’t forget you need to market your product to ensure consumers download it to their devices. It can help to generate a feeling of anticipation among customers before the launch date, and your branding should be attractive to encourage people to download your app.

If you get some luck along the way, your app could be the next big thing!

If you’ve enjoyed reading this article, be sure to browse more great posts in our Technology section before you go.

John Thompson

Peter Thompson: Peter, a futurist and tech commentator, writes about emerging technology trends and their potential impacts on society.